Architectural services provided on this Project:
- 0. Strategic Definition
- 1. Preparation and Briefing
- 2. Concept Design
- 3. Spatial Coordination
- 4. Technical Design
- 5. Manufacturing and Construction
- 6. Handover
- 7. Use
Other services provided:
- Interior Design
- Signage and Graphics
BACKGROUND:
The client purchased a large, family-owned holiday park that had not seen significant investment for many years. The challenge was to quickly upgrade the park – a multimillion pound investment – to be followed by an appropriate uplift in profitability.
PROJECT OBJECTIVES:
Our first step, working with the client Finance and Operations teams, was to produce an all-encompassing Strategic Development Document that clarified the new Proposition, identified Commercial Opportunities and outlined anticipated Returns on Investment.
PROJECT SCOPE:
Over a single Winter the complete Holiday Park was transformed, including:
- New main complex building including all new bar, restaurant and terraces
- New and extended swimming pool
- Totally refurbished showbar and all new arcade and activities areas
- New Owners Club Lounge
- New outdoor activities and play areas
- New indoor sports hall
- Re-routed road network
- New holiday accommodation and New name, branding and signage throughout
OUTCOME:
Within twelve months of completion the park was in the top 10% of the company’s guest satisfaction ratings.
EBITDA had trebled – with further growth to follow in future years, providing an ROI of over 20% on the original investment.
