The client purchased a large, family-owned holiday park that had not seen significant investment for many years. The challenge was to quickly upgrade the park – a multimillion pound investment – to be followed by an appropriate uplift in profitability.
Our first step, working with the client Finance and Operations teams, was to produce an all-encompassing Strategic Development Document that clarified the new Proposition, identified Commercial Opportunities and outlined anticipated Returns on Investment.
Over a single Winter the complete Holiday Park was transformed, including:
Within twelve months of completion the park was in the top 10% of the company’s guest satisfaction ratings.
EBITDA had trebled – with further growth to follow in future years, providing an ROI of over 20% on the original investment.